WORLD CLASS SERVICED ACCOMMODATION SPECIALISTS
We develop World Class Serviced Accommodation for ourselves and for others.
We create businesses that produce higher revenue, attract more bookings, stand out in competitive markets, deliver world class guest experiences and maximise ROI.
Most SA operators celebrate super host & occupancy while making single digit returns. Professionals target guest recommendation and generate double digit returns. The difference isn't luck. It's understanding that serviced accommodation is a hospitality business, not just another property strategy like BTL or HMO. After 60+ years running hospitality operations; from trainee manager to CEO roles; we help serious operators bridge the capability gap between property investment and professional SA operation.
CREATING FINANCIAL FREEDOM ONE GUEST EXPERIENCE AT A TIME
Property Education Isn't enough
Why?
Property investors ask: "What's the yield?"
Hospitality professionals ask: "Who is this for?"
Property investors optimise for: Cost per square foot
Hospitality professionals optimise for: Guest experience that justifies premium pricing
This isn't semantics. These different mindsets create dramatically different results. Our first SA property? 45% ROI in year one. Not because it was special - it was an ordinary mid-terrace in Anfield. Because we applied hospitality expertise to property investment capital.
The Hospitality Difference
Most SA education comes from property investors who've never run a guest business. We've collectively spent seven decades running businesses primarily in hospitality. We know what makes the difference. We understand why some properties are added to wishlists while others compete on price.
The SA Paradigm
Most serviced accommodation education starts with property and works backwards. The SA Paradigm starts with hospitality and works forwards.
Written by David McHattie, co-founder of McH & Co, drawing on 40+ years of hospitality expertise and a portfolio of properties that consistently deliver 25%+ cash-on-cash returns, 70% proactive guest review rates, and revenues that outperform industry software forecasts by up to 85%.
Free subscribers receive The Brief (weekly tactical observations from active operations) and selected long-form analysis. Paid subscribers receive the full Capability Gap Blueprint, monthly live Q&A, and the operational methodology behind properties ranked in Airbnb’s World Top 10%.
OUR SERVICES
How we work
No shiny sales webinars. No "done for you" promises that aren't. No claims about passive income or setting and forgetting. No surrogates and limited clients.
What we offer: A combined six decades of business and hospitality expertise applied to your SA operation. The business intelligence, design principles, operational systems, and guest experience architecture that create sustainable competitive advantages. For operators who understand that professional capability isn't a cost— it's the highest-return investment you can make.
DONE FOR YOU
NO TIME - NO EXPERIENCE - NO PROBLEM
TURNKEY
We will source and create a World Class Serviced Accommodation business for you.
You own the property, the fittings and collect the money while we do all the work.
We will explore your goals and locate ideal properties before handling the renovation, design, staging, tech set up, guest experience design, pricing and marketing. We will also endeavour to create a self host model that works for you or even host and manage the day to day the operation for you.
No Time - No Experience - No Problem!
PROPERTY SEARCH
The decision - where to invest and in which property can be the most difficult aspect for people - our expertise in Acquisitions is at your disposal.
We will locate and appraise a suitable property for your World Class Serviced Accommodation business.
Available UK wide, we have the expertise to target areas of opportunity and signpost profitable Airbnb properties that match your criteria. With decades of acquisition criteria development, location appraisal and business experience we will provide properly appraised properties capable of delivering 20%+ ROI.
INTERIOR DESIGN
Perfect for the investor looking for competitive design and a hands-off setup experience.
Samantha will handle every step of the process; from conducting locality research and formulating guest experience use cases to creating design concepts, ordering furniture, managing contractors, in-person install, staging, and photoshoot direction.
Alternatively she can create just the design and / or shopping list.
Hands - off design and stage solutions to maximise appeal and ROI
You Can Catch Us:
We will be presenting at the following forthcoming events:
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Strategy Implementation Live - Birmingham - Sat 6th March
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Liverpool PIN Meeting - Thursday 26th March
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Kent PIN Meeting - Thursday 2nd April
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Amsterdam PIN Meeting - Thursday 9th April
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Birmingham PIN Meeting - Thursday 16th April
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Cambridge PIN Meeting - Thursday 28th May
DONE WITH YOU
SUPPORTING YOU TO DEVELOP YOUR WORLD CLASS SERVICED GUEST RESIDENCE
SERVICED ACCOMMODATION
With you every step of the way from setting goals and identifying appropriate property and business strategies through to the marketing and operational delivery of your world class guest residence business.
Supporting you with the right systems, tools and metric management you learn as you build your financial future.
If developing guest solutions which will drive your future financial freedom is the route you have chosen and you have the time then no other education support is required.
LOCATE, APPRAISE & ACQUIRE
We will support you to identify the right location and the suitable properties that can maximise the target market opportunity and potential return on investment.
Offer with confidence and impress Mortgage Brokers with the professionalism of your financial appraisals and submissions while developing your own target criteria and appraisal methodology.
If you have the time and desire to find properties for your own Serviced Accommodation we have the expertise to be your guide and support.
DESIGN & STAGE
Design is an integral part of maximising your ROI. Great design increases visibility and interest and pragmatic operational design maximises the impact for your investment. We can support you to create a design, order the right items and help stage your SA business ready for professional photography and bookings.
Confidence guests will be adding your property to their wish lists and driving ADR and Occupancy thereby maximising Profit and ROI.
We make sure you spend your money wisely to stand out and attract guests.
The SA Paradigm
Substack - Recent Post
PRIVATE 1:1 COACHING
Backed by 45+ years of business, leadership, hospitality and property experience David provide's 1:1 coaching for a small number of aspiring entrepreneurs. From goal setting and mission to operational delivery to maximise Return on Investment - clarity and pragmatism as a given.
FOUNDATIONS PACKAGE
We will spend a month working with you to:
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help you develop your goals and objectives
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establishing your level 1 capability gaps
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developing your financial understanding of SA operations
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Identify your Macro Target Area
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Reviewing any existing operations - guest review and positioning analysis
We will also provide you with the following each included in the cost:
One Macro Level Investment Grade SA Feasibility Report
Financial Operational Sensitivity Spreadsheet
AI 101 Self Study Course
1 Month - £1000
Book a FREE call to discuss
COACHING & MENTORING
Offers direct access at the highest level of personal engagement - this is for those who want focused, bespoke strategic counsel without a formal or organised programme structure.
Availability is strictly limited.
This personal coaching and mentoring will ensure you are supported to the degree you require through the whole suite of capability development while having the comfort of our experience to support your decision making as well as some serious acceleration in research and model development where possible.
Everything from goal setting through to hosting support. Calls aren't limited - if on the ground is appropriate not a problem.
From £1000 per month
BTL TRANSFORMATION
BUY TO LET STRUGGLING - RETURNS NOT WHAT THEY WERE?
Have you considered Serviced Accommodation, STR, Holiday Let or Airbnb?
You already have the property do you know what it could yield and what it would cost to transform both your property and your returns?
We can provide a Done With You support service or a Hands Off Done For You - essentially a Turnkey Solution to your diminishing returns.
Professional Expertise
Business, Hospitality & Serviced Accommodation
We have a proven track record of successfully building and developing brands and businesses in the experiential hospitality and technology industries. Our wealth of experience has been gained in a variety of senior management and senior C-suite roles as well as running our own entrepreneurial businesses.